Xbox Officially in Indonesia

According to gaming researcher Newzoo, in 2017 there were an estimated 43.7 million active gamers in Indonesia, spending a total of US$879.7 million for an average annual spending of US$20.13 per person. This made Indonesia the largest gaming market in Southeast Asia and 16th largest globally, just behind Taiwan and ahead of India.

According to Euromonitor, the industry revenues had grown from IDR 1.812 trillion in 2011 to IDR 11.395 trillion by 2016, for a growth of 44.4% annually. Another research from Unity Technologies found that Indonesia's video game market was the fastest–growing in Southeast Asia. Of the 2016 sales, about 98% was through internet retailing in form of software. Sales of video game hardware, including consoles and accessories, amounted to just around IDR 200 billion annually between 2011 and 2016.

According to Newzoo report in 2019, players in Indonesia spent a total of $1.1 billion on games on 2018, with around a quarter of total Southeast Asia revenue, making it one of the biggest games markets in Southeast Asia.

Those reports stated that Indonesia has a very big market for gaming industry. While only Sony Playstation is officially selling here, many gamers searching for alternative, buying through importer with higher price. In 2020 iPrice report shown Nintendo Switch placed 2nd between PS4 and PS3 in term of search interest, boosted by pandemic situation. And where is Xbox?

Based on my circle discussion, Xbox interest in Indonesia is low due to no official stores in Indonesia and they worry about the aftersales service. And very little known about game pass service and all it's benefits, due to no official access to buy it (even for PC).

In my opinion, Xbox really have big chance to grow in Indonesia if only Microsoft officially launch it here together with the cloud services. Gamepass is really intriguing for targeting general users. Note that Microsoft have official for Windows and Office, why not bring Xbox together.

:)