Xbox 360 rented movie not playing

Hi there Archer Dell,

Thanks for reaching out here in Xbox Forums. I understand there is a question in reference to renting movies on the Xbox Console.

I recommend checking out this article for more information:
How to buy or rent Movies & TV content on your Xbox 360 console

• 
  When you rent a movie through Movies & TV, it's available to you for 14 days. This 14-day countdown starts when you make the purchase. When you start playing the movie, another clock starts ticking: you have 24 hours to watch the movie as many times as you
  want.
  
  Let's say you rent a movie at 3:00 P.M. on June 1. If you start watching the movie at 8:00 P.M. on June 5, your rental period expires at 8:00 P.M. on June 6.
  

Note Unlike a movie that you buy, you must view a movie that you rent on the device you rented it for (for example, the Xbox 360 console, a computer, or a Windows Phone).

Hope this helps.

Rent the movie from https://www.microsoft.com/store/movies-and-tv then you will be able to play it on your Xbox 360.

This what I found on this issue from
https://support.xbox.com/en-US/xbox-360/apps/buying-and-renting-videos-on-xbox-360

" Unlike a movie that you buy, you must view a movie that you rent on the device you rented it for (for example, the Xbox 360 console, a computer, or a Windows Phone)"

However I know Microsoft allowes you watch rented movies via a app called "Movie Anywhere".

you can check it here: https://www.microsoft.com/en-us/moviesanywhere?SilentAuth=1&wa=wsignin1.0&rtc=1

Hi again Archer Dell,

This what I found on this issue fromhttps://support.xbox.com/en-US/xbox-360/apps/buying-and-renting-videos-on-xbox-360

If your using Xbox movie app:

Note Unlike a movie that you buy, you must view a movie that you rent on the device you rented it for (for example, the Xbox 360 console, a computer, or a Windows Phone)

However I know Microsoft allowes you watch rented movies via a app called Movie Anywhere. If you purchase a movie on your account and if was produce by a movie studio they team up with>>>you can watch your rented movies there. I used this app in the past
and I had no problem watching my rented movies on there. Here more about ithttps://news.xbox.com/en-us/2018/08/06/microsoft-movies-tv-now-supports-movies-anywhere/.

I found this for you on the site.

Hope this explains it a bit for you.

Renting movies:

When you rent a movie through Xbox Video, it's available to you for 14 days. This 14-day countdown starts when you make the purchase. When you start playing the movie, another clock starts ticking: you have a 24-hour period of time during which you can watch
the movie as many times as you want.

Let's say you rent a movie at 3:00 P.M. on May 1. If you start watching the movie at 8:00 P.M. on May 5, your rental period expires at 8:00 P.M. on May 6.

Note Unlike a movie that you buy, a movie that you rent must be viewed on the device it was rented for (Xbox 360, computer, Windows Phone 8.

Source:

http://support.xbox.com/en-US/xbox-360/xbox-video/buying-and-renting-videos