Problem with flashing white light on the Xbox button on the front of my console where you...

Try syncing the controller by holding the sync button on both the controller (small button at the front) and on the console (left side just in front of the usb port) until the light on the controller flashes.

Something strange I've noticed today - those red flashing lights which are placed in front of the controller (where the micro usb connector is placed) - with my previous consoles those lights was flashing always when the controller was not pointed directly
into Kinect.

With this one I have now those light almost never flashes.

How these lights should behave?

To sync an Xbox 360 controller, hold the little button on the top of the controller, between the bumpers while also holding the same button on the front of the console as well. When the light on the controller begins flashing, it is syncing.

Ok mate press the small round button on front of controller near where you plug the small end of the usb, keep it pressed until it starts to flash, then release now press again the light should stop flashing,try to update again

Start this off with the console turned OFF, and the controller turned OFF

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Press and hold the Xbox Guide button in the middle of your wireless controller until the green light flashes.

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Turn on your Xbox 360 console. Press and hold the connect button next to the memory card ports on the front of your console.

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Press and hold the connect button on the top of your wireless controller. Use the controller with your console once the green flashing lights on both units cease spinning.