Is MS Rewards really a loyalty program?

[quote user="voteDC"]

All companies value loyalty from their customers.

The great problem is that many companies get customer loyalty but do nothing to try and retain it or come up with 'reward' schemes that give them the appearance of cheapness.

It's that loyalty that makes people stick with a brand even though it may not be the best in the field at what it does. Just look at the mad loyalty that most Apple users seem to have to their iPhones.

[/quote]MS already has a rewards program. Apple doesn't give ANYTHING away with the exception of one free itunes song a week that usually no one has ever heard of. They don't give hardware away. No free iPads, iphones, ipods, nothing. There is no Apple
Rewards program. No free Apple TVs, and yet people flock to Apple like bees to honey.

I know 20 points seems so bleh on your birthday, some people even consider it an insult, but at least they give you something. We aren't entitled to ANYTHING for free from MS. Could the rewards program be a little better, of course it could, but at least
they have something in place.

I recommend you to join the MS Rewards program !

I can't really remember the last time I've paid for Gold or UGP ! 😁

Xbox LIVE Rewards is a loyalty program that rewards members for renewing their Xbox LIVE Gold subscriptions, playing games, engaging with Xbox LIVE features, making purchases from the Xbox LIVE Marketplace etc... and a gold member does mean a xbox live gold
member.

Unbelievable. I have been an Xbox Rewards member since the very beginning (2010). I remember when they were giving out XBLA arcade game codes as prizes, and sent out the 'diamond rewards' card. The MyVIP 10% points back on purchases is one of the main
reasons I choose to by Xbox digital over PSN. After I get done here, I'm going to go look at what PlayStation Rewards is currently offering. The rewards tracker states I have earned 853,339 points in the program so far - so YES - the rewards program was
paying out fairly well. On the other hand, it was also tempting me to pump thousands of dollars into Microsoft digital sales.

I'm sure this was a business decision based on cost savings - especially when they saw a large group of members start to approach the XBOXONE-X carrot they were using in the Gems promotion. Overall, it's pretty disgusting and really makes my loyalty feel
forgotten. Dumping us into MS rewards only gives us 1 point for every dollar spent? At the top tier (level 2), I would be rewarded with $3 of MS account credit for every $2,900.00 spent. Eck. Not very rewarding.

MS doesn't run the rewards program.