Brand new game - Unrecognised disc

It sounds like that disc might have a problem with it. Do you know somebody with the same game that you could borrow to see if it might work? This would tell you if it is in fact just that particular disc.

Official Response from
Activision

What do I do if the game crashes, gets a disc read or data error, or is identified as a normal DVD on my Xbox 360?

[table][tr][td]This may be caused by a faulty game disc, or problems with the Xbox 360.

• Check the disc for abrasions, scratches, and dust.
• Ensure the Xbox 360 is in a cool, well ventilated place.
• Try deleting the game data. This should not affect your saved game as it is stored in a different folder.
• Try the game on another Xbox 360. If the same problem occurs on another Xbox 360 then it is an indication that the problem is most likely with the game disc itself.

If none of the above resolves the issue then this may indicate a problem with your Xbox 360 and you will need to contact Xbox Consumer/Technical support atwww.xbox.com/support. NOTE: Activision cannot guarantee functionality on Xbox 360 systems using 3rd party hardware (including, but not exclusive to: Memory Cards, controllers, chips, and cables). If you have ruled out any issues with your Xbox 360, and have determined that you will need a disc replacement, you can request one by going tohttp://warranty.activision.com.[/td][/tr][/table]

is that the only game it does to?

Yeah all the others are fine

I've tried three of my friends discs on my console, all say the same thing yet work on their consoles. There are no scratches on it either. This meaning I wouldn't be able to instal the game to my hard drive. Is there any more suggestions?