Bought the game pass for pc on their website, but the app is requiring a buy it again. How...

The account logged in your windows10 operative system is the same that you bought the game? Because the account in store is the one you need with the subscription.

Hello Vexonal,

Thank you for posting on the Xbox forums. Does Xbox Game Pass for PC appear active on the

subscription section of your Microsoft account? We suggest signing out of the application and signing back in. Also, make sure that your

Windows 10 computer is up to date. This is a beta program so all feedback is greatly encouraged. We suggest posting any issues for the beta on our

Xbox Insider Subreddit and the
Xbox Insider Hub. This will help our engineers gather information on common issues. We will be working diligently on this beta to provide our customers with a greater experience. We look forward to hearing your feedback!

If you bought it from the website, that is the console version of the game. You would need to buy the PC version from the Microsoft Store app to play it on PC.

Hello Peter D, My name is David. I am an independent advisor, happy to help you today.

Oh I'm glad you want to play on PC.
Do you follow the steps to use your Xbox Game Pass on your PC?
First make sure your PC meets the minimum requirements to run Xbox Game Pass games on PC. This includes having a supported version of Windows and the necessary hardware components, such as a suitable graphics card.

Then Download the Xbox app for PC Visit the official Xbox website and download the Xbox app for PC. You can find the download link in the Game Pass section or in the downloads section of the website.

Sign in with your Microsoft account Open the Xbox app for PC and sign in with the same Microsoft account that you use on your Xbox and that has Xbox Game Pass Ultimate.

Within the Xbox for PC app, you can find and select the option to subscribe to Xbox Game Pass for PC. Follow the prompts and provide the information necessary to complete the subscription process.

Best regards.

You need the PC Game Pass or Ultimate Game Pass subscription to use this game.

This game is part of the Game Pass catalog, it is not a game that was offered with 'Games With Gold' and you also do not need a Live Gold subscription to play online on PC.

To summarize you can either subscribe to Game Pass for PC or Game Pass Ultimate to use the Game Pass catalog or just buy the game from the Microsoft Store app on your Windows. If you purchase the game, no active subscription is required.