Amazon Prime Instant Video App

Amazon Instant Video shows any films purchased through Amazon and any Amazon Prime content.

Xbox doesn't have a Prime App, rather Xbox Video which only shows films and shows purchased through Xbox Store.

If films/shows purchased from Amazon aren't showing in Amazon Instant Video app you will need to contact Amazon Customer Support to verify your purchases.

Remember, Amazon Prime content changes so they remove films/shows periodically and add new ones. Amazon Instant Video purchases remain all the time.

Lovefilm is now Amazon Prime Instant Video

It appears that Amazon does have an app for the Xbox 360 according to the FAQs regarding this question.

https://support.xbox.com/en-US/xbox-360/apps/amazon-instant-video-setup

Install the Amazon Instant Video app

1. From Xbox Home, go to Apps, and then select Browse Apps.
2. Browse or search for Amazon.
3. Select Amazon to download the app. Once downloaded, the Amazon Instant Video app automatically starts.

To start Amazon Instant Video later, go to Video, My Video Apps, and then select Amazon.

I have been paying for xbox gold for a couple of years now and it hasnt been used for gaming for at least 12 months of this time as my son now uses his gaming computer. I kept the membership open as i use amazon prime instant video however i have heard taht
i do not need to pay for a gold membership to be able to access amazon prime instant video.

Is this true?

Hey GAUV,

I'll post the link again this way:
https://support.xbox.com/en-US/xbox-360/apps/amazon-instant-video-setup

"To watch Amazon Instant Video content on your console, you need:

• To be signed into an Xbox Live
• At least 75 megabytes (MB) of available storage space"

"Install the Amazon Instant Video app

1. From Xbox Home, go to Apps, and then select Browse Apps.
   
2. Browse or search for Amazon.
3. Select Amazon to download the app. Once downloaded, the Amazon Instant Video app automatically starts.
   

To start Amazon Instant Video later, go to Video, My Video Apps, and then select
Amazon."

If you still can't see the app then I would recommend to
clear the console system cache.