Xbox Rewards Reset?

Ranks are scheduled to reset each year. In order to maintain your level or move up a level, you need to spend the same amount or more each year.

Support will double check it and post back here, but ranks reset each year, on January 1. You have to spend the same amount or more each year in order to maintain your level.

Hello jumpman5802,

MyVIP is recalibrated every year. From our FAQ:

Will my Star Rank change from year to year?

In September 2015, a year after we first launched MyVIP, we re-evaluated the program and made adjustments where necessary. In order to respond to our growing membership numbers and expanded regions, we adjusted the levels of MyVIP to better focus on offering
additional monthly missions and other ways to earn for more members around the globe.

Based on community feedback from our members, there was some confusion about when and how MyVIP would be recalibrated on a yearly basis. In order to simplify and streamline the process, and to let you know exactly how much time you have to build your rank,
moving forward we will recalibrate your Star Rank progress based on the calendar year. That means you currently have until December 31, 2016 to boost your starting 2017 MyVIP Star Rank, which will be based on your overall spend between September 1, 2015 to
December 31, 2016. You can see your current projected Star Rank for 2017 on MyRewards.

In the future, we will consistently recalibrate your MyVIP Star Rank based on your calendar year spend from January 1 to December 31. We are also focused on adding even more ways to Reward our most loyal VIP members with additional special offers and VIP
Exclusives events. Check out MyMissions for all of the most current ways to earn!

Since your eligible spending from last year (September 2015 - December 2016) was beneath the $600 required for two stars, you were placed at the first star rank for the new year.

Hello Naive Nightmare,

From our FAQ:

Will my Star Rank change from year to year?

In September 2015, a year after we first launched MyVIP, we re-evaluated the program and made adjustments where necessary. In order to respond to our growing membership numbers and expanded regions, we adjusted the levels of MyVIP to better focus on offering
additional monthly missions and other ways to earn for more members around the globe.

Based on community feedback from our members, there was some confusion about when and how MyVIP would be recalibrated on a yearly basis. In order to simplify and streamline the process, and to let you know exactly how much time you have to build your rank,
moving forward we will recalibrate your Star Rank progress based on the calendar year. This means that you currently have until 31 December 2017 to boost your starting 2018 MyVIP Star Rank, which will be based on your overall spend between 1 January to 31
December 2017.

In the future, we will consistently recalibrate your MyVIP Star Rank based on your calendar year spend from 1 January to 31 December. We are also focused on adding even more ways to Reward our most loyal VIP members with additional special offers and VIP
Exclusives events. Check out MyMissions for all of the most current ways to earn!

Your eligible spending from the previous year (September 2015-December 2016) placed you at the one star level after the recalibration.

There are multiple reports of this on these boards happening today .

Xbox rewards streak reset itself - Microsoft Community