XBOX ONE X bundle activation failed

I could activate and install the game, but I could not start it:

I am to early to play the game, have to check the MS store?

What the hell is this now?

As I said, already tried changing region and language on xbox, but dosen't work.

If I try to redeem on microsoft.com/redeem its says germany after my email adress even if I changed my country to uk, strange.

Spent several hours yesterday trying to get code for shadow of the tomb raider to activate. Contacted GAME who couldn't help unless Microsoft said the code was faulty. MS said code was fine it was a glitch in the redeeming system and they know about it
and are working on it. I now also have a brand new xbox one sitting idle. MS advice is just keep trying. Less than impressed.

Also bought an xbox bundle with tomb raider from amazon.co.uk and been unable to redeem the game in germany, changing region or language doesn't help either.

Got exactly the same today. MS agent says a server problem and just have to wait. Really fed up now!