Xbox one Microsoft Store

I would just like to bring this to attention Playstation store has Borderlands 3 50% off. This isn't fair for us.. We have been waiting ever since we missed the last sale and PlayStation keeps doing 50 percent of sale? Is there any chance that Microsoft
could match their competitors price? Me and my wife got the Xbox to play this together but we cant help think maybe we made a mistake with not buying ps4. Please match their price of 50% off as of February 9th 2020 it is still 50% off in the PlayStation store.
Jist wanted to bring this to attention and perhaps someone could help with getting it on sale. Thank you.

:)