Xbox Digital download pricing

If they went with the original plan before the u turn prices for games would of stayed the same or even possibly gotten more expensive. Before you are quick to correct me I am talking about other regions not the US. Until they can promise cheaper digital
titles globally and offer more better incentives it will stay a pipe dream..

I understand they're attempting to take as much money from each person as they can, I really do, its business. But i'm asking as a consumer for Microsoft to have mercy.

Xbox buyers in the UK have been willing to pay this crazy amount of money because: 1.) They don't know how badly overpriced compared to the rest of the world. 2.) They are FANS and freely admit they like the system and the company because of the memories
we have of previous systems. 3.) They were attracted by the console that they were promised.

(I keep feeling the need to make the distinction between the console we were promised and the thing we have been dealing with for the past year)

At the start of this generation, before the U-turns on Always Online and Family sharing in the name of DRM (which i'm not complaining about) Microsoft was pushing for a digital only future, even with rumours of a console without a disc drive. Why would I
spend these exuberant amounts of money to digitize my library. Imagine if these U-turns didnt happen and the only way to buy games was online or at rrp (no used games)Family sharing would be necessary because i would litterally have to band together with friends
and family to buy a game. Near enough $100? i mean come on.

If you buy a digital game you 1.) Cant trade it in 2.) Cant give it to friends 3.) Might not even like it but you're stuck with it (no give back after a few days or e.g it was the wrong present for a friend) My core motivation lies in the fact that I DO
want to digitize my library, I WANT to buy more digital download games, I WOULD buy digital games but i simply cant afford it. Im not asking for them to be Cheaper than exchange stores but "competetive pricing" and the simply fact that as digital products
they shouldnt be as expensive as they are.

Obsessive Power: I'm blaming Microsoft's because they promised "competitive prices." Also who would you rather me go to? Ubisoft? Also that doesn't stop them reducing the price of Microsoft studios games. E.g Forza and Indies.

Money:

I realise that in many cases PS4 is just as bad in terms of digital download prices but thats no excuse, be the first company not to cheat UK players, we already payed $600 for the box that's been gathering dust for a year while you still try to make the
console you advertised us.

Not only that but the "Games with Gold" deals and Gold Deals in general have been just pathetic, 25% off of an already crazily priced 6 month old game doesn't make it a good price. compare them to the competition (you know who i'm talking about) and Xbox
users (especially in the UK but globally in general) are being just as badly milked for money. AND Xbox Music Pass MORE MONEY, i know ps4 is getting similar flak for not letting people play their own music as they could last generation. But thats no reason
why Xbox shouldn't make this a priority.

There are several threads about it on feedback section.i guess they are already aware.

It is horrendous I know, but what can we do? The only option is buy disc and buy digital when its sometimes cheaper.