XBOX 360 Games to XBOX One Console.

It has always been like that not unless there will be an update regarding in redeeming Xbox 360 games with gold on the website. Xbox 360 marketplace has a different structure than on Xbox One Store. Xbox 360 games with gold on the website will need a payment
method. In Xbox 360 console, you won't need one. Currently, you can't redeem Xbox 360 games with gold using Xbox One console and still under progress about redeeming Xbox 360 games with gold on Xbox One console. Either get the games using an Xbox 360 console,
or get the games on the website with a payment method.

I like the following scenario:

To be able to play some Xbox 360 games on your Xbox One console via Emulation. However there will/could be some drawbacks. For example, Game saves from an Xbox 360 console cannot be transferred to an Xbox One console unless that 360 game's saves are available
in the cloud. Xbox Live functionality for some games on Xbox 360 games will be discontinued. You can, however, play system link between Xbox One and Xbox 360 consoles. Lastly, not all games will be supported.

All Xbox 360 games work on all Xbox 360s, some of them work on Xbox One and Series

All Xbox One games work on all Xbox Ones, some 360 games work on Xbox One and virtually all of them work on Series consoles

Xbox Series games only work on series consoles

Hi there,

you can Not move any 360 games from a xbox 360 to a Xbox One S.

The only option that works if that the 360 games are backwards compatible and you own the 360 games digitally or on disc, that will allow you to Download the 360 games on your Xbox One console.

See this link for the FAQ regarding Backwards compatibility:
https://support.xbox.com/en-US/xbox-one/console/compatibility-with-xbox-360-faq

Are you trying to play the game on a Xbox 360 or Xbox One? If Xbox 360, try installing the game to the console first before playing it. If Xbox One, power cycle the console, then try playing the game again.