Sponsored ads on home screen

Im pretty bored of seeing ads creeping onto my console. Does this get under your skin too? I have bought the console for $$$s and pay to be part of XBL every month! why do i have to put up with stupid ads for a takeaway service! I expectto see promotions
for the Store and other featured Xbox relevant content but not 3rd party junk ads. Not cool XBox. I love the service and the community but this has really pissed my off.

:)