Rented Movie not appearing on Xbox

It appears that you can only purchase some movies and not rent them which is a shame!

i have added it there, but it doesnt appear under payment options in my xbox, when i. e. try to rent a movie via xbox video.

I received this code as well. I am trying to watch a rented movie but this same code appears on the screen.

Only issue I have with xbox video is there no longer seems to be a section for renting.

You can seemingly only rent if the option appears on the movie or show you have selected.

Or of course if the last chance rentals tile shows up which is typical beginning and end week of the month.

I rent movies more often than purchase and I always choose xbox video over any third party.. But this is slightly frustrating and steering me away.

If you're planning on renting movies through Xbox Video, here is the explanation from the Xbox Support FAQ on how movie rentals work:

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Renting movies

When you rent a movie through Xbox Video, it's available to you for 14 days. This 14-day countdown starts when you make the purchase. When you start playing the movie, another clock starts ticking: you have a 24-hour period of time during which you can watch
the movie as many times as you want.

Let's say you rent a movie at 3:00 P.M. on May 1. If you start watching the movie at 8:00 P.M. on May 5, your rental period expires at 8:00 P.M. on May 6.

Note Unlike a movie that you buy, a movie that you rent must be viewed on the device it was rented for (Xbox 360, computer, Windows Phone 7.