Improve games with gold mechanics

I think that the purpose of Games with Gold is to reward Gold Live members, therefore to incentivate Silver members to subscribe Gold. Following this thought, when a person passes to Gold, or when he renewes his Gold subscription, the purpose is fullfilled.
At this point, I think that the reward should be "secured", it should be led to the Gold account, and eventually redeemed whenever the person wants. In a certain way this is already in act, but to enable this, it is required to click download by the end of
the promotion's time. If by any reason you don't click it, it doesn't matter if you have Gold at the time, you won't receive nothing. To me this is very counter-productive. So this is my questions: 1) Why the time's limitations is valid even to Gold members?
They have already Gold, why put other unuseful requirement? 2) Why Gold members must click the download button (or whatever else) by the time limit? Does Microsoft gains something if I press download now (and if yes why not later), for a free game? Finally,
let's say the system secures the games whit gold to gold member' accounts, without any other action needed beside the subscription. I think that many players will subscribe even when they are not near their xboxes for a long time. There are many reasons: trips,
missions,illnesses, work. They will subscribe because they will know that they would have free games anyway. More income to Microsoft, more happiness to players. Same time, obsolete system. Players that cannot push that download button will not subscribe because
there will be no reason to do that at all. No money, no games, download button wins. P.s. English is not my first language, but I think that the core of the message is understandable.

:)

 

Games with gold to improve

Some mother's do have'em, hoo betty

 

Games with gold to improve

I'm sure his name is Phil Spencer