How do I get Madden 18 G.O.A.T. Super Bowl Content?

I purchased Madden 18 GOAT edition as a digital download, which the description says:

Edition contains Madden NFL 18 Standard Edition plus G.O.A.T. Super Bowl Content:

- Choice of 1 of 5 Elite G.O.A.T. Players (Tom Brady, Jerry Rice, Ray Lewis, Franco Harris, Deion Sanders)

- 7 Squad Packs

- 2500 Contracts

- 1 Fantasy Uniform Pack

The Ultimate Team section shows the content listed above can be purchased for points only, points that cost real world money. How do I activate the edition content, or get credit for the content that is supposed to be included?

:)

 

Who is your Team in the NFL?

Madden NFL 25 The Super Bowl 2014

 

Complete Rookie need some questions answered regarding Madden ´18, please.

Just a few questions regarding the new Madden NFL ´18 Game I just purchased this week.

Or when I bought it, I was redirected to Madden NFL ´18 G.O.A.T. Super Bowl Edition as it was called. Am wondering about this G.O.A.T. bonus thing ingame. Do you need to sign up to an EA Account to be able to download/use these or is there any other way
to do it that I am not aware of, or am I doing something wrong here? Or is those things in the game already and I just can´t seem to find it somehow? Any buttons to press I am missing?

At least I understand it to the degree that I need to at least sign up to an EA Account to be able to play online matches vs other ppl. Even though I already having a paid subscription for Xbox online.

And then there are a ingame mode that I see is called MUD, that are only available it seems if you sign up to an EA Account? Why and what is this for? I thought every game mode was supposed to be able to play with no problem.

Or was that game mode called MUT?

Yes, I am a complete rookie and totally green and haven´t played American Football game since back when I played it on Xbox. Yes, when it was only called Xbox. So pls. Help me out a bit here.