Destiny for $28 bucks and digital is $60?

I had to go full digital now that my son plays. I'm not buying two copies and digital let's me share with him as long as my console home is set to his xbox .

If the digital prices are set by the publisher, it seems to me a digital copy would yield a much better return. Well let's break it down:

Approximate Costs of a $60 video game

Retailer Margin: $15

Returns: $7

Distribution/cost of goods: $4

Platform Royalty: $7

Publisher: $27

Seems publishers would about double their money if they just went with digital. It baffles me why the digital copy is sometimes more.

And people still think the always on drm idea was bad....

If not changed it would be no issue

I would suggest purchasing the physical copy then. Occasionally you'll find some great digital deals where they might be better than a physical copy. At that point, I'd suggest purchasing the digital version.

It's not just MS that sets prices and especially with hard copies at various retailers. I don't know that they're trying to get everyone to go digital only as much as they're just trying to give us the option to use it if the deal is there.

If you think about it, Microsoft does well to have their products in brick and mortar stores because more people see their wares. Whereas, digital only would only be available to people who bought a console in the first place. It's like an advertisement
when people walk by the cases and see all the games. Aside from that retailers drop their prices to get you in the store so you'll impulse buy other things.

I see where you're coming from but it's a little more complicated than that.